Ghassoul clay

Ghassoul clay

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Ghassoul Clay

Also known as Moroccan lava clay or rhassoul clay.

Ghassoul clay is a fine, silky, pale grey powder with subtle pink-brown undertones. It is naturally rich in minerals such as silica, magnesium, and calcium, and is valued for its ability to gently cleanse and absorb excess oil without stripping the skin.

Traditionally used in North African bathing rituals, ghassoul clay is known for its high absorption capacity, helping lift impurities from the skin and hair. When mixed with water or hydrosol, it creates a smooth, almost lubricating paste that cleanses while providing gentle exfoliation. Unlike soap, it cleans without foaming, making it a popular choice for facial masks, body treatments, and even hair cleansing, particularly for those avoiding surfactants.

The name ghassoul comes from the Arabic word ghassala, meaning “to wash”, reflecting its long history as a natural cleansing material.

General properties

  • Superfine abrasive
  • Absorbent
  • Anti-caking agent
  • Bulking agent
  • Opacifying agent

Clays have been used for thousands of years in skincare and beauty applications to cleanse and refresh the skin, making ghassoul clay a versatile ingredient in natural formulations.

How to use

  • Slowly add water, hydrosol, or oil to 1tbsp of clay, mixing until a smooth paste forms.
  • Apply a generous layer to the face and/or body.
  • Leave on for up to 10 minutes.
  • Rinse off with warm water.
  • Follow with your preferred oil or moisturiser.

For best results, apply after steaming or gently warming the skin to help open pores.

Common Name: Ghassoul Clay

INCI: Moroccan lava clay
Certification: Conventional
Appearance: Fine pale grey powder
Purity: 100%
Origin: Morocco
Solubility: Insoluble
Usage Rate: Up to 100%
pH Range: 7 - 8
Skin Type Recommended: Oily, acne-prone skin
Vegan: Yes
Palm Oil: No
Animal Tested: No


All our products are for external use only.

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General Care, Safety & Storage Information:

  • Go Native New Zealand specialise in skincare, cosmetic and aromatherapy ingredients. We are NOT licensed to sell food. This means our products are not food grade, for this reason we advise you not to use our products internally, or for culinary purposes
  • Always follow product-specific notes or directions.
  • Keep all products out of reach of pets and children.
  • We recommend storing all products in a dark, damp-free, cool place at room temperature (unless stated otherwise).
  • Keep your products away from direct sunlight.
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